Basic SEO Concepts: Landing page
If you have a website you have a landing page. It may not have been created for that purpose but you do have on. The landing page is the most important on your site since it will by and large determine how many of your visitors become customers. This is why internet marketers spend a great deal of time making sure that they perfect their landing page.
A landing page is simply the page on your site that people end up on when they click on a link that leads there. This is usually your home page but it doesn't have to be. In fact in most cases you will find that it is better if it is not. Ideally your landing page should be a page that takes people to a sales page for a specific product that they are interested in. For example if you have a site that is selling widgets links for blue widgets should go to a landing page that sells blue widgets while links that say red widgets should go to a page that sells red ones.
Designing a good landing page is not easy and it is something that people will put a lot of effort into. The best approach is to try to keep your landing page as simple as possible. There should be no distractions; if you are selling red widgets then the only thing on your landing page should be a way to buy red widgets. The more customized the page is for the visitors who come to your site the better your conversion rates will be.
There are lots of ways that you can get a landing page, you can design it yourself if you want to. The option that most people choose is to use a template and some of them are quite good. However if you are really serious about your business and converting visitors into buyers the best approach will be to have a professional design your landing page for you. This is the best way to customize your page for your site and your visitors.
Most people will actually use several different landing pages in order to see which works best. Even making small changes in a landing page can make a huge difference in how well your page converts. Therefore you are going to want to experiment and track conversion rates so that you can make sure that you have the landing page that converts the best. When you are testing only change one thing on the landing page at a time so that you know how each change impacts the conversion rate. In some cases you will find that you can double or even triple your conversion rate just by changing your landing page, this is something that you are definitely going to want to take advantage of.